Ingxoxo noDai Junqi, iPhini likaMongameli weFonterra Greater China: Ukuvula Ikhodi Yomgwaqo Yemakethe Yezibhakabhaka ezingama-yuan ayizigidigidi ezingama-600
Njengomhlinzeki ohamba phambili wezithako zobisi embonini yokubhaka kanye nomthombo obalulekile wemibono yokudala yokusetshenziswa kanye nokuqonda kwemakethe okuseqophelweni eliphezulu, uphawu lwe-Fonterra's Anchor Professional Dairy luhlanganiswe ngokujulile nomkhakha wokubhaka waseShayina ochumayo.
"Muva nje, mina nozakwethu sivakashele ipulatifomu ehamba phambili yezinsizakalo zokuphila kwasekhaya ze-e-commerce. Okwasimangaza ukuthi emasontweni amabili okuqala kaMeyi, igama elingukhiye eliphambili lokusesha eShanghai kwakungelona i-hot pot noma i-barbecue, kodwa ikhekhe," kusho uDai Junqi, iPhini likaMongameli weFonterra Greater China kanye neNhloko ye-Foodservice Business, engxoxweni ekhethekile yakamuva neLittle Foodie e-China International Bakery Exhibition eShanghai.
Ngokombono kaDai Junqi, ngakolunye uhlangothi, umkhuba wokubhaka okwenziwe ngezimboni nokuthengiswa kwezitolo oqhutshwa abathengisi abanjengoSam's Club, uPang Donglai, noHema uyaqhubeka nokukhula. Ngakolunye uhlangothi, inani elikhulu lezitolo ezikhethekile ezinikeza ithonya lomkhiqizo elisezingeni eliphezulu, elihlukile, nelinamandla lemikhiqizo ebhakiwe esanda kwenziwa liye lavela ukuze lihambisane nezitayela zokusetshenziswa zamanje. Ngaphezu kwalokho, ukubhaka oku-inthanethi kuye kwanda ngokushesha ngokusebenzisa amapulatifomu e-e-commerce asekelwe ezithakazelweni kanye nabezindaba zenhlalo. Zonke lezi zici zilethe amathuba amasha okukhula kwe-Anchor Professional Dairy esiteshini sokubhaka.
Amathuba emakethe ngemuva kwemikhuba efana nokuthuthukiswa kwezimboni zokubhaka okusheshayo, izimo zokusetshenziswa okuhlukahlukene, ukukhula okusheshayo kwezigaba eziyinhloko, kanye nokuthuthukiswa kwekhwalithi ndawonye kwakha ulwandle olusha oluhlaza okwesibhakabhaka olubiza amakhulu ezigidigidi zama-yuan ukuze kusetshenziswe ubisi. Ugcizelele ukuthi, "I-Anchor Professional Dairy, ithembele enzuzweni yekhwalithi yemithombo yobisi eyondliwe ngotshani eNew Zealand, inikeza izinsizakalo ezigxile kumakhasimende kanye nezixazululo ezintsha zokusiza amakhasimende akhulise amabhizinisi awo okubhaka futhi afinyelele isimo esizuzisa wonke umuntu."
Njengoba kunezindlela eziningi ezintsha esiteshini sokubhaka, yimaphi amasu amasha anawo i-Anchor Professional Dairy eShayina? Ake sibheke.
Izinsizakalo ezintsha zochungechunge oluphelele zisiza ukudala izingoma zokubhaka
Eminyakeni yamuva nje, izitolo zobulungu ezifana neSam's Club kanye neCostco, kanye neziteshi ezintsha zokuthengisa ezifana neHema, zikhuthaze kakhulu ukuthuthukiswa kwemodeli yokubhaka yezimboni "yefektri +" ngokudala imikhiqizo yazo yokubhaka ethengiswa kakhulu. Ukungena kwabadlali abasha abafana noPang Donglai noYonghui, kanye nokwanda kokubhaka ku-inthanethi ngokusebenzisa i-e-commerce esekelwe ezithakazelweni kanye nokusakaza bukhoma ezinkundleni zokuxhumana, kube "yizisheshisi" zakamuva zokuthuthukiswa kokubhaka.
Ngokusho kwemibiko yocwaningo efanele, usayizi wemakethe yokubhaka okuqandisiwe ucishe ube yi-yuan eyizigidigidi ezingama-20 ngo-2023 futhi kulindeleke ukuthi ukhule ufike ku-yuan eyizigidigidi ezingama-45 ngo-2027, ngesilinganiso sokukhula sonyaka esingu-20% kuya ku-25% eminyakeni emine ezayo.
Lokhu kumelela ithuba elikhulu lebhizinisi le-Anchor Professional Dairy, ehlinzeka ngezithako ezifana nokhilimu wokubhaka, ushizi okhilimu, ibhotela, noshizi embonini yokubhaka. Futhi ingenye yabadlali ababalulekile ngemuva kwebhizinisi lokubhaka lama-yuan ayizigidigidi ezingama-600 emakethe yezwekazi laseShayina.
"Siqaphele lo mkhuba cishe ngo-2020, futhi (ukubhaka okuqandisiwe/okulungiselelwe kusengaphambili) bekulokhu kubonisa umkhuba omuhle kakhulu wentuthuko eminyakeni yamuva nje," kusho uDai Junqi etshela iLittle Foodie. I-Anchor Professional Dairy isungule ithimba elizinikele lokuthengisa izinsizakalo zokudla ukuze lihlangabezane nezidingo ezivela eziteshini zokuthengisa ezisafufusa. Ngesikhathi esifanayo, ithuthukise indlela yayo yesevisi: ngakolunye uhlangothi, ihlinzeka ngemikhiqizo nezixazululo ezifanele ukukhiqizwa kokubhaka okuthuthukile kubakhiqizi bezinkontileka, futhi ngakolunye uhlangothi, ihlinzeka ngokuqonda kwemakethe kanye neziphakamiso ezintsha kubakhiqizi bezinkontileka kanye nabathengisi bezitolo abagcina isikhathi, kancane kancane iba ngumlingani wezinsizakalo zobisi ochwepheshe kubathengisi abathengisa kakhulu bezitolo kanye nabakhiqizi bezinkontileka eziteshini zokuthengisa ezisafufusa.
Embukisweni, i-Anchor Professional Dairy isungule indawo ethi "Baking Industrialization", ikhombisa imikhiqizo kanye nezixazululo nezinsizakalo ezihambisanayo ezenzelwe izidingo zamakhasimende okubhaka asezimbonini. Lokhu kufaka phakathi i-Anchor Baking Cream engu-10L esanda kwethulwa eyenzelwe imakethe yaseShayina kanye ne-Anchor Original Flavored Pastry Butter engu-25KG, ewine umklomelo othi "Innovative Product of the Year" embukisweni, ihlangabezana nezidingo zokukhiqiza okukhulu kanye nemininingwane ehlukahlukene yokupakisha. I-Little Food Times iphinde yafunda ukuthi muva nje, i-Anchor Professional Dairy iqalise uchungechunge lwemisebenzi yokuxhumanisa amabhizinisi okucubungula ukudla asezingeni eliphezulu, amapulatifomu amasha okuthengisa, kanye nemikhiqizo yokubhaka nokupheka yokugcina, yakha ipulatifomu yokusungula izinto ezintsha ngokubambisana kwezimboni kusukela "kuzinto zokusetshenziswa - amafektri - ama-terminal".
Lo msebenzi wenze lula ukuxhumana okujulile phakathi kweziteshi kanye nokuhambisana kwezinsizakusebenza phakathi kwabaphakeli bezinto zokubhaka kanye nemikhiqizo yeziphuzo zetiye, kanye naphakathi kweziteshi zokupheka nezitolo, ngokwabelana ngezitayela zemboni ezisezingeni eliphezulu kanye nokuqonda kwabathengi, ukukhombisa izixazululo ezintsha ze-Anchor Professional Dairy, okuhlangenwe nakho kokuhlolwa komkhiqizo, kanye nokushintshana kobuchwepheshe bobuchwepheshe. Uvule ukubambisana okusha kanye namathuba ebhizinisi kubalingani bayo. Phakathi nalo mbukiso, i-Anchor Professional Dairy iphinde yamema abalingani bezinkampani zokunikezela abahlanganyela ekufuneni izinto zokusetshenziswa ezisezingeni eliphezulu endaweni ukuze babonise imikhiqizo yabo kanye nezixazululo kumakhasimende okugcina.
Ukukhipha "Ukwelapha Kwansuku Zonke" Ukubhaka Isimo Esisha
Phakathi kwezimakethe eziningi zokusetshenziswa kokubhaka ezichumayo, i-Anchor Professional Dairy iphawule ukuthi ukuthambekela kwezimo zokusetshenziswa okuhlukahlukene kufihla amathuba amakhulu emakethe kanye nendawo yokukhula.
UDai Junqi ukhombe ukuthi, "Eminyakeni yamuva nje, siphawulile ukuthi 'umkhawulo' wokusetshenziswa kwamakhekhe wehla kakhulu, futhi izimo zokusetshenziswa ziyanda futhi ziyahlukahluka ngokusobala." Uchaze ukuthi lolu shintsho lubonakala kakhulu ekwandisweni kwezimo zokusetshenziswa kwamakhekhe kusukela emikhosini ekhethekile yendabuko kuya ezimweni ezahlukahlukene empilweni yansuku zonke. "Esikhathini esidlule, ukusetshenziswa kwamakhekhe kwakugxile kakhulu emicimbini ethile njengezinsuku zokuzalwa kanye nemikhosi yokukhumbula; kodwa manje, izisusa zabathengi zokuthenga amakhekhe ziya ngokuya zihlukahluka - kufaka phakathi imikhosi yendabuko noma ekhethekile njengoSuku Lomama kanye no-'520', kanye nezimo ezahlukahlukene empilweni yansuku zonke: izingane ezivuzayo, imibuthano yabangane, imikhosi yokuvuselela indlu, ngisho nokuzijabulisa nje nokudala umzuzu omnandi wokukhululeka ekucindezelekeni kanye nokuzivuza."
UDai Junqi ukholelwa ukuthi izinguquko eziboniswe kulezi zindlela ezingenhla ekugcineni zibonisa ukuthi imikhiqizo yokubhaka ishintsha kancane kancane ibe yizinto ezibalulekile ezithwala izidingo zabantu ezibalulekile ngokomzwelo. Ukuthambekela kwezimo ezahlukahlukene nezisetshenziswa nsuku zonke ekubhakeni nakho kudala izidingo ezintsha emikhiqizweni yokubhaka.
"Ezitolo zokubhaka emigwaqweni noma ezitolo ezinkulu, uzothola ukuthi ubukhulu bamakhekhe buya buncipha, isibonelo, kusukela kumakhekhe amancane angu-8 intshi no-6 intshi kuya ku-4 intshi. Ngesikhathi esifanayo, izidingo zabantu zekhwalithi yamakhekhe nazo ziyanda, okuhlanganisa ukunambitheka okumnandi, ukubukeka okuhle, kanye nezithako ezinempilo."
Uthe imboni yokubhaka yamanje iveza izici ezimbili ezibalulekile: esinye ukuphindaphinda okusheshayo kwezitayela ezidumile, kanti esinye ukunambitheka kwabathengi okuhlukahluka ngokuya ngokuya. "Emkhakheni wokubhaka, ukusungula umkhiqizo akupheli," wagcizelela, "umkhawulo kuphela umngcele womcabango wethu kanye nobuciko bokuhlanganiswa kwezithako."
Ukuze ihlangabezane futhi izivumelanise nezinguquko ezisheshayo emakethe yokusetshenziswa kokubhaka, i-Anchor Professional Dairy, ngakolunye uhlangothi, ithembele eqenjini layo lobuchwepheshe lokuqonda ibhizinisi kanye nombono wemakethe kanye nokuxhumana ngesikhathi esifanele namakhasimende ukuthola idatha yokusetshenziswa kwesiphelo ngesikhathi sangempela kanye nezidingo zamakhasimende; ngakolunye uhlangothi, ihlanganisa izinsiza zokubhaka zomhlaba wonke, okuhlanganisa neqembu eliyinhloko le-MOF yaseFrance (Meilleur Ouvrier de France, i-Best Craftsmen of France), ababhaki bamazwe ngamazwe abanezitayela zokuhlanganisa zaseJapan naseNingizimu-mpumalanga ye-Asia, kanye namaqembu abapheki bendawo, ukwakha uhlelo lokusekela ukusungula imikhiqizo ehlukahlukene. Le modeli "yombono womhlaba wonke + ukuqonda kwendawo" inikeza ukwesekwa kobuchwepheshe okuqhubekayo kanye nogqozi lokusungula imikhiqizo emisha.
I-Little Food Times ibone lokho ngenxa yezidingo zabathengi abasebasha zokudla neziphuzo "emnothweni wokwelapha" wamanje, i-Anchor Professional Dairy yaxhumanisa ngobuhlakani izici zomkhiqizo "obushelelezi, omuhle, nozinzile" we-Anchor Whipped Cream ne-IP ephulukisayo ethi "Little Bear Bug" kulo mbukiso. Uchungechunge oluhambisana nomkhiqizo oluboniswa emcimbini alugcini nje ngokufaka ama-pastry amahle aseNtshonalanga njengamakhekhe e-mousse namakhekhe ekhilimu, kodwa futhi nochungechunge lwemikhiqizo engaphandle enesihloko. Lokhu kunikeza imodeli entsha yemikhiqizo yokubhaka ukudala imikhiqizo ethengiswa kakhulu ehlanganisa ukukhanga kobuhle kanye nokuzwakala kwemizwa, okusiza imikhiqizo yokugcina ukuthi inikeze abathengi ulwazi oluphelele lokuphulukisa oluhlanganisa kokubili ukunambitheka kanye nenduduzo yemizwa.
I-Anchor Professional Dairy kanye ne-IP enesihloko sokwelapha i-"Little Bear Bug" bethule imikhiqizo enophawu olufanayo
Ukugxila ezigabeni eziyinhloko zokwanda okusheshayo
"Phakathi kwezigaba zethu ezinhlanu zemikhiqizo, i-Anchor whipping cream iyisigaba esithengiswa kakhulu, kanti izinga lokukhula kokuthengiswa kwe-Anchor butter liye lagqama kakhulu ngonyaka odlule," kusho uDai Junqi etshela i-Foodie. Uma kuqhathaniswa nesikhathi esidlule, ukuthandwa kanye nezimo zokusetshenziswa kwebhotela empilweni yansuku zonke yaseShayina kuye kwanda kakhulu. Uma kuqhathaniswa nokunciphisa okwendabuko, ibhotela alinawo ama-trans fatty acid futhi ngokwemvelo linomsoco omningi, okuhambisana nokuphishekela kwabathengi ukudla okunempilo.
Ngesikhathi esifanayo, ukunambitheka kobisi okuhlukile kwebhotela kungangeza ukwakheka okucebile ekudleni. Ngaphandle kokusetshenziswa kwalo okuyinhloko kuma-pastry aseNtshonalanga, ibhotela liphinde laqhuba ukuguqulwa kokudla kwendabuko kwaseShayina kwaba yikhwalithi ephezulu ezindaweni zokudlela ezintsha noma ezitolo. Ngakho-ke, izinhlobo eziningi ezigxile empilweni zenze ibhotela le-Anchor elisezingeni eliphezulu laba yindawo eyinhloko yokuthengisa imikhiqizo yazo, futhi izimo zokusetshenziswa kwalo ziye zanda kusukela ekubhakeni kwaseNtshonalanga kuya ekudleni kwaseShayina - izinkwa nama-pastry ahlukahlukene asebenzisa ibhotela kakhulu, kodwa futhi libonakala kaningi ezintweni zasekuseni zaseShayina ezifana nama-pancake adonswa ngesandla, kanye nezitsha zendabuko zaseShayina ezifana nezitsha zebhodwe elishisayo neletshe.
Okwamanje, i-Anchor whipping cream, uhlobo oluyisisekelo lwendabuko lwe-Anchor Professional Dairy, nayo ikhombisa umbono wokukhula omuhle.
"I-whipping cream yisigaba somkhiqizo esinikela kakhulu ekuthengisweni kwethu," kusho uDai Junqi. Njengoba iShayina iyimakethe ebaluleke kakhulu yebhizinisi lezinsizakalo zokudla laseFonterra emhlabeni jikelele, izidingo zayo zokusetshenziswa zizoqondisa ngqo isiqondiso socwaningo nentuthuko yemikhiqizo ye-whipping cream futhi zibe nomthelela omkhulu ekwakhiweni kwamandla okukhiqiza emhlabeni jikelele.
I-Foodie ithole ukuthi umthamo wokungenisa we-whipping cream eShayina ufinyelele kumathani angu-288,000 ngo-2024, ukwanda ngo-9% uma kuqhathaniswa namathani angu-264,000 ngo-2023. Ngokusho kwedatha yezinyanga ezingu-12 eziphela ngoMashi kulo nyaka, umthamo wokungenisa we-whipping cream wawungamathani angu-289,000, ukwanda ngo-9% ezinyangeni ezingu-12 ezedlule, okubonisa ukukhula okuzinzile emakethe.
Kuyafaneleka ukuqaphela ukuthi indinganiso entsha kazwelonke, "Ukuphepha Kokudla I-National Standard Whipping Cream, Ukhilimu kanye Namafutha Obisi Angenamanzi" (GB 19646-2025), ikhishwe muva nje ngoMashi kulo nyaka. Indinganiso entsha icacisa ngokusobala ukuthi ukhilimu wokushaya kumele ucutshungulwe ngobisi olungavuthiwe, kuyilapho ukhilimu wokushaya oguquliwe wenziwa ngobisi olungavuthiwe, ukhilimu wokushaya, ukhilimu, noma amafutha obisi angenamanzi, kanye nokwengezwa kwezinye izithako (ngaphandle kwamafutha angewona ubisi). Le ndinganiso ihlukanisa phakathi kokhilimu wokushaya kanye nokhilimu wokushaya oguquliwe futhi izosetshenziswa ngokusemthethweni ngoMashi 16, 2026.
Ukukhishwa kwezindinganiso zomkhiqizo ezingenhla kanye nemithethonqubo yokulebula kucacisa ngokwengeziwe izidingo zokulebula, kukhuthaza ukucaca kwemakethe kanye nokubekwa kwezindinganiso, kuvumela abathengi ukuthi babe nokuqonda okucacile kwezithako zomkhiqizo kanye nolunye ulwazi, futhi kusiza ukulawula ukukhiqizwa nokuqinisekisa ikhwalithi yomkhiqizo. Kuphinde kunikeze isisekelo esicacile sezindinganiso zamabhizinisi sokuthuthukisa nokukhiqiza imikhiqizo.
"Lesi esinye isilinganiso esikhulu sentuthuko yekhwalithi ephezulu yale mboni," kusho uDai Junqi. Imikhiqizo yobisi ye-Anchor Professional, okuhlanganisa ne-Anchor whipping cream, yenziwe ngobisi olungavuthiwe oluvela ezinkomeni ezifuywe ngotshani* eNew Zealand. Ngemikhumbi yobisi ehlakaniphile, amapulazi obisi aseFonterra kulo lonke elaseNew Zealand athola ukuqoqwa okuthembekile, ukulandelelwa okunembile nokuhlolwa, kanye nokuthuthwa kobisi okuvaliwe ngokuphelele, okuqinisekisa ukuphepha kanye nokudla okunempilo kwawo wonke amaconsi obisi olungavuthiwe.
Ebheka phambili, uthe i-Anchor Professional Dairy izoqhubeka nokuphendula ezidingweni zemakethe ngemikhiqizo yobisi esezingeni eliphezulu kanye nezicelo ezintsha, ngenkathi isebenzisana nabalingani bendawo abaningi ukukhuthaza ukusungula izinto ezintsha endaweni, ukuthuthukisa imikhiqizo yobisi, kanye nokufaka isandla ekuthuthukisweni kwekhwalithi ephezulu embonini yezinsizakalo zokudla yaseShayina, ikakhulukazi umkhakha wokubhaka.
Isikhathi sokuthunyelwe: Juni-03-2025