Ingxoxo no-Dai Junqi, iPhini Likamongameli we-Fonterra Greater China: Ukuvula Ikhodi Yethrafikhi Yemakethe Yezokubhaka Engamabhiliyoni angama-600
Njengomhlinzeki oholayo wezithako zobisi embonini yebhikawozi kanye nomthombo obalulekile wemibono yezinhlelo zokusebenza nemibono yemakethe esezingeni eliphezulu, uhlobo lwe-Fonterra's Anchor Professional Dairy ludidiyelwe ngokujulile emkhakheni webhikawozi waseShayina ochumayo.
"Muva nje, mina nozakwethu sivakashele inkundla ehamba phambili ye-e-commerce yesevisi yempilo yasekhaya. Ngokumangazayo, emasontweni amabili okuqala ka-May, igama elingukhiye lokusesha eliphezulu e-Shanghai lalingelona ibhodwe elishisayo noma i-barbecue, kodwa ikhekhe, "kusho u-Dai Junqi, iPhini likaMongameli we-Fonterra Greater China kanye neNhloko ye-Foodservice Business, engxoxweni ekhethekile yakamuva ne-Little Foodie e-China International Bakery Exhibition Bakery.
Ngokombono ka-Dai Junqi, ngakolunye uhlangothi, umkhuba wokubhaka osezimbonini nokuthengiswa kabusha oqhutshwa abathengisi abafana ne-Sam's Club, i-Pang Donglai, ne-Hema iyaqhubeka nokuthuthuka. Ngakolunye uhlangothi, inani elikhulu lezitolo ezikhethekile ezinikeza ikhwalithi ephezulu, ehlukile, nethonya eliqinile lemikhiqizo ebhakiwe esanda kwenziwa iye yavela ukuze ibhekane nokusetshenziswa kwamanje. Ukwengeza, ukubhaka ku-inthanethi kukhule ngokushesha ngokusebenzisa i-e-commerce esekelwe kwintshisekelo kanye nezinkundla zokuxhumana. Zonke lezi zici zilethe amathuba amasha okukhula kwe-Anchor Professional Dairy esiteshini sokubhaka.
Amathuba emakethe alandela amathrendi afana nokusheshiswa kwemboni yokubhaka, izimo zokusetshenziswa okuhlukahlukene, ukukhula ngokushesha kwezigaba ezibalulekile, kanye nokuthuthukiswa kwekhwalithi ngokuhlangene kwakha ulwandle olusha oluluhlaza okwesibhakabhaka olubiza amakhulu ezigidigidi zama-yuan ekusetshenzisweni kobisi. Wagcizelela, "I-Anchor Professional Dairy, ethembele ekuzuzeni ikhwalithi yemithombo yobisi enotshani yaseNew Zealand, inikeza izinsizakalo ezigxile kumakhasimende kanye nezixazululo ezintsha zokusiza amakhasimende akhulise amabhizinisi awo okubhaka futhi afinyelele isimo sokuwina."
Uma sibhekene namathrendi amaningi amasha esiteshini sokubhaka, yimaphi amasu amasha i-Anchor Professional Dairy enawo e-China? Ake sibheke.
Izinsizakalo ezintsha zochungechunge olugcwele zisiza ukudala izingoma eziphambili zokubhaka
Eminyakeni yakamuva, izitolo zobulungu ezifana ne-Sam's Club ne-Costco, kanye namashaneli amasha okudayisa afana ne-Hema, zikhuthaze ngokuphawulekayo ukuthuthukiswa kwemodeli yokubhaka yemboni "yefekthri +" ngokuzakhela ezazo izinhlobo ezithengisa kakhulu zokubhaka. Ukungena kwabadlali abasha abafana no-Pang Donglai no-Yonghui, kanye nokwanda kokubhaka ku-inthanethi ngokusebenzisa i-e-commerce esekelwe entshisakalweni kanye nokusakaza bukhoma kwemithombo yezokuxhumana, sekuphenduke "amasheshi" akamuva embonini yokubhaka.
Ngokwemibiko efanele yocwaningo, usayizi wemakethe wokubhaka okuqandisiwe ucishe ube ngama-yuan ayizigidi eziyizinkulungwane ezingama-20 ngo-2023 futhi kulindeleke ukuthi ukhule ufinyelele kuma-yuan ayizigidi eziyizinkulungwane ezingama-45 ngo-2027, ngesilinganiso sokukhula sonyaka esingu-20% siye ku-25% eminyakeni emine ezayo.
Lokhu kumelela ithuba elikhulu lebhizinisi le-Anchor Professional Dairy, ehlinzeka ngezithako ezifana nokhilimu ocwebile, ushizi okhilimu, ibhotela, noshizi embonini yokubhaka. Iphinde ibe ngomunye wabadlali ababalulekile ngemuva kwebhizinisi lokubhaka lamabhiliyoni angama-600 emakethe yezwe laseShayina.
"Siwubonile lo mkhuba cishe ngo-2020, futhi (ukubhaka okuqandisiwe/okulungiselelwe kusengaphambili) bekukhombisa intuthuko enhle kakhulu eminyakeni yamuva," uDai Junqi etshela u-Little Foodie. I-Anchor Professional Dairy isungule ithimba elizinikele lokudayisa ukudla ukuze lifeze izidingo zamashaneli okudayisa asafufusa. Ngesikhathi esifanayo, isungule indlela yayo yesevisi: ngakolunye uhlangothi, ihlinzeka ngemikhiqizo nezixazululo ezifanele ukukhiqizwa kokubhaka okuthuthukisiwe kubakhiqizi bezinkontileka, futhi ngakolunye uhlangothi, ngokuhlanganyela ihlinzeka ngemininingwane yemakethe kanye neziphakamiso ezintsha kubakhiqizi bezinkontileka nabathengisi bezitolo, kancane kancane iba nguzakwethu wensizakalo yobisi yokubhaka abathengisi abahamba phambili nabakhiqizi bezinkontileka eziteshini zokudayisa ezisafufusa.
Embukisweni, i-Anchor Professional Dairy yasungula indawo ethi "Baking Industrialization", ekhombisa imikhiqizo kanye nezixazululo ezihambisanayo kanye nezinsizakalo ezihambisana nezidingo zamakhasimende okubhaka asezimbonini. Lokhu kuhlanganisa i-10L Anchor Baking Cream esanda kwethulwa eyenzelwe ngokukhethekile imakethe yaseShayina kanye ne-25KG Anchor Original Flavored Pastry Butter, ezuze umklomelo "I-Innovative Product of the Year" embukisweni, ehlangabezana nezidingo zokukhiqiza okukhulu kanye nezici ezihlukahlukene zokupakisha. I-Little Food Times iphinde yafunda ukuthi muva nje, i-Anchor Professional Dairy yethule uchungechunge lwemisebenzi yokuxhuma amabhizinisi okucubungula ukudla akhuphukayo, amapulatifomu amasha okuthengisa, kanye nemikhiqizo yokubhaka kanye neyokupheka, ukwakha inkundla yokuqamba ngokubambisana yezimboni kusuka "kwezinto zokusetshenziswa - izimboni - amatheminali".
Le phrojekthi isisize ukuxhumana okujulile kwamashaneli kanye nokuhambisana kwezinsiza phakathi kwabahlinzeki bempahla eluhlaza kanye nemikhiqizo yeziphuzo zetiye, kanye naphakathi kwamashaneli okuphakela kanye nezitolo, ngokwabelana ngezitayela zemboni ezisezingeni eliphezulu kanye nemininingwane yabathengi, ikhombisa izixazululo ezintsha ze-Anchor Professional Dairy, okuhlangenwe nakho kobuchwepheshe bokushintshana komkhiqizo, kanye nobuchwepheshe bokushintshana komkhiqizo. Ivule ukubambisana okusha namathuba ebhizinisi kubalingani bayo. Ngesikhathi salo mbukiso, i-Anchor Professional Dairy iphinde yamema ozakwethu be-supply chain abahlanganyela ngokuphishekela impahla eluhlaza endaweni yesehlakalo ukuze babonise imikhiqizo yabo nezisombululo zokuqeda amakhasimende.
Ukuvula "Ukuphulukiswa Kwansuku zonke" Ukubhaka Isimo Esisha
Phakathi kwezimakethe eziningi ezidlondlobalayo zokusetshenziswa kokubhaka, i-Anchor Professional Dairy ibone ukuthi ukuthambekela kokusetshenziswa okuhlukahlukene kwezimo kufihla amathuba amakhulu emakethe nendawo yokukhula.
UDai Junqi uveze ukuthi, "Eminyakeni yakamuva, siye saqaphela ukuthi 'umkhawulo' wokusetshenziswa kwekhekhe wehla kakhulu, futhi izimo zokudliwa kwekhekhe ziyakhula ngokusobala futhi ziyahlukahluka." Wachaza ukuthi lolu shintsho lubonakala ikakhulukazi ekwandiseni izimo zokusetshenziswa kwamakhekhe kusukela emikhosini ekhethekile yendabuko kuya kwezimo ezihlukahlukene zokuphila kwansuku zonke. “Esikhathini esidlule, ukusetshenziswa kwekhekhe kwakugxile kakhulu ezikhathini ezithile ezifana nezinsuku zokuzalwa nezikhumbuzo; kodwa manje, izisusa zabathengi zokuthenga amakhekhe ziya ngokuya zihlukahluka - okuhlanganisa nemikhosi yendabuko noma ekhethekile njengoSuku Lomama kanye no-'520', kanye nezimo ezihlukahlukene zokuphila kwansuku zonke: ukuvuza kwezingane, imibuthano yabangane, ukufudumeza indlu ukuze ujabulise umzuzu owodwa, futhi udale isikhashana sokuzijabulisa.
U-Dai Junqi ukholelwa ukuthi izinguquko ezivezwe kuzitayela ezingenhla ekugcineni zibonisa ukuthi imikhiqizo yokubhaka ishintsha kancane kancane ibe abathwali ababalulekile bezidingo zenani elingokomzwelo zabantu. Ukuthambekela kokuhlukahluka kanye nezimo zokusetshenziswa kwansuku zonke ekubhakeni nakho kubangela izidingo ezintsha emikhiqizweni yokubhaka.
"Ezitolo zokubhaka emigwaqweni noma ezitolo ezinkulu, uzothola ukuthi ubukhulu bamaqebelengwane buba buncane, isibonelo, kusuka kumaqebelengwane amancane angama-intshi angu-8 no-6 kuya kwangu-4. Ngesikhathi esifanayo, izidingo zabantu zekhwalithi yekhekhe nazo ziyanda, kufaka phakathi ukunambitheka okumnandi, ukubukeka okuhle, kanye nezithako ezinempilo."
Uthe imboni yamanje yokubhaka iveza izici ezimbili ezibalulekile: enye iwukuphindaphinda okusheshayo kwezitayela ezidumile, kanti enye iwukuthandwa okuhlukahlukene kwabathengi. "Endimeni yokubhaka, ukusungulwa komkhiqizo akupheli," wagcizelela, "umkhawulo kuphela umngcele womcabango wethu kanye nokudala kwezinhlanganisela zezithako."
Ukuhlangabezana nokuzivumelanisa nezinguquko ezisheshayo emakethe yokusetshenziswa kokubhaka, i-Anchor Professional Dairy, ngakolunye uhlangothi, incike eqenjini layo elinolwazi lwebhizinisi lochwepheshe kanye nombono wemakethe kanye nokuxhumana okufika ngesikhathi namakhasimende ukuthola idatha yokusetshenziswa kwesikhathi sangempela kanye nezidingo zamakhasimende; ngakolunye uhlangothi, ihlanganisa izinsiza zokubhaka zomhlaba wonke, okuhlanganisa i-French MOF (Meilleur Ouvrier de France, I-Best Craftsmen of France) ithimba eliyinhloko, ababhaki bamazwe ngamazwe abanezitayela zokuhlanganisa zaseJapane nezaseNingizimu-mpumalanga ye-Asia, kanye namaqembu abapheki endawo, ukuze bakhe uhlelo lokusekela lokusungula imikhiqizo ehlukahlukene. Le modeli ye-R&D "yombono wembulunga yonke + nokuqonda kwendawo" inikeza ukusekelwa okuqhubekayo kobuchwepheshe kanye nogqozi lokusungulwa komkhiqizo.
I-Little Food Times ibone ukuthi ekuphenduleni izidingo ezingokomzwelo zabathengi abasha ngokudla neziphuzo "emnothweni ophulukisayo" wamanje, i-Anchor Professional Dairy yaxhumanisa izici zomkhiqizo "ezibushelelezi, ezinhle, nezinzile" ze-Anchor Whipped Cream ne-IP ephulukisayo ethi "Little Bear Bug" kulo mbukiso. Uchungechunge olunegama elihlanganyelwe oluboniswa emcimbini aluhlanganisi nje kuphela amakhekhe amahle aseNtshonalanga njengamakhekhe e-mousse namaqebelengwane akhilimu, kodwa futhi nochungechunge lwemikhiqizo ye-peripheral enetimu. Lokhu kunikeza imodeli entsha yamabhrendi okubhaka ukuze kwakhe imikhiqizo edayiswa kakhulu ehlanganisa ukukhanga kobuhle nokuzwakala kwemizwa, okusiza amabhrendi esibulalayo anikeze abathengi umuzwa ophelele wokuphulukisa ohlanganisa kokubili ukunambitheka nokunethezeka kwemizwelo.
I-Anchor Professional Dairy kanye ne-IP enetimu yokuphulukisa ethi "Little Bear Bug" yethule imikhiqizo ehambisanayo.
Ukugxila ezigabeni eziyinhloko ukuze kunwetshwe ngokushesha
“Phakathi kwezigaba zethu ezinhlanu zemikhiqizo, i-Anchor whipping cream yisigaba esithengwa kakhulu, kanti izinga lokukhula kwebhotela le-Anchor ligqame kakhulu ngonyaka odlule,” uDai Junqi etshela uFoodie. Uma kuqhathaniswa nesikhathi esedlule, ukuthandwa kanye nezimo zokusetshenziswa kwebhotela empilweni yansuku zonke yamaShayina ziye zanda kakhulu. Uma kuqhathaniswa nokufushanisa okuvamile, ibhotela alinawo ama-trans fatty acids futhi linomsoco ngokwemvelo, ohambisana nokuphishekela kwabathengi ukudla okunempilo.
Ngesikhathi esifanayo, i-flavour yobisi eyingqayizivele yebhotela ingafaka ukwakheka okucebile ekudleni. Ngaphandle kokusebenza kwayo okuyisisekelo kumakhekhe aseNtshonalanga, ibhotela liphinde lagqugquzela ukuguqulwa kokudla kwendabuko kwamaShayina kuya kukhwalithi ephezulu ezindaweni zokudlela ezintsha noma zasesitolo. Ngakho-ke, izinhlobo eziningi ezigxile kwezempilo zenze ibhotela le-Anchor lekhwalithi ephezulu laba yindawo eyinhloko yokuthengisa imikhiqizo yabo, futhi izimo zokusetshenziswa kwayo ziye zanda kusukela ekubhakeni kwaseNtshonalanga kuya ekuphekeni kwaseShayina - akuzona nje kuphela izinkwa ezihlukahlukene namakhekhe asetshenziswa kakhulu ibhotela, kodwa futhi ibonakala kaningi ezintweni zasekuseni zaseShayina ezifana namakhekhe adonswa ngesandla, kanye nezitsha zesiShayina nezitsha ezishisayo ezifana nebhodwe elishisayo.
Ngaleso sikhathi, ukhilimu we-Anchor whipping, isigaba esiwumgogodla we-Anchor Professional Dairy, siphinde sibonise umbono wokukhula onethemba.
Ukhilimu wumkhakha womkhiqizo oneqhaza elikhulu ekuthengisweni kwethu,” kusho uDai Junqi. Njengoba iShayina iyimakethe ebaluleke kakhulu yebhizinisi lensizakalo yokudla ye-Fonterra emhlabeni jikelele, izimfuno zayo zokusetshenziswa zizoqondisa ngokuqondile ucwaningo nentuthuko yemikhiqizo kakhilimu ocwebezelayo futhi zibe nomthelela omkhulu ekuhlelweni kwamandla okukhiqiza emhlabeni jikelele.
UFoodie uthole ukuthi umthamo wokungenisa ukhilimu waseChina ongenisiwe ufinyelele kumathani angama-288,000 ngo-2024, okuwukukhuphuka ngo-9% uma kuqhathaniswa namathani angama-264,000 ngo-2023. Ngokusho kwedatha yezinyanga eziyi-12 eziphela ngoMashi walo nyaka, umthamo wokungenisa ukhilimu wawungamathani angama-289,000, okuwukukhula kwemakethe ngo-92%.
Kuyaphawuleka ukuthi indinganiso kazwelonke entsha, "Ukuphepha Kokudla Kukazwelonke Okujwayelekile Whipping Cream, Cream and Anhydrous Milk Fat" (GB 19646-2025), isanda kukhishwa ngoMashi kulo nyaka. Izinga elisha likubeka ngokusobala ukuthi ukhilimu wokugcoba kufanele ugaywe obisini olungaphekiwe, kuyilapho ukhilimu wokugcoba oshintshiwe wenziwa ngobisi olungaphekiwe, ukhilimu, ukhilimu, noma amafutha obisi olungenamanzi, kanye nokwengezwa kwezinye izithako (ngaphandle kwamafutha angewona awobisi). Leli zinga lihlukanisa phakathi kukakhilimu ophehliwe kanye nokhilimu wokushaya oshintshiwe futhi lizoqala ukusetshenziswa ngokusemthethweni ngoMashi 16, 2026.
Ukukhishwa kwamazinga omkhiqizo angenhla kanye nemithethonqubo yokulebula kuphinde kucacise izidingo zokulebula, kukhuthaza ukubonakala kwemakethe nokumiswa, kwenza abathengi babe nokuqonda okucacile kwezithako zomkhiqizo nolunye ulwazi, futhi kusiza ukulawula ukukhiqizwa nokuqinisekisa ikhwalithi yomkhiqizo. Iphinde inikeze ngesisekelo esijwayelekile esicace kakhudlwana ukuze amabhizinisi athuthukise futhi akhiqize imikhiqizo.
“Lesi ngesinye igxathu elikhulu lokuthuthukisa imboni ngezinga eliphezulu,” kusho uDai Junqi. Imikhiqizo yobisi ebizwa ngokuthi i-Anchor Professional Dairy, okuhlanganisa nokhilimu we-Anchor whipping, yenziwa ngobisi olungaphekiwe ngezinkomo ezidliwe ngotshani* eNew Zealand. Ngokusebenzisa amathangi obisi ahlakaniphile, amapulazi obisi e-Fonterra kulo lonke elase-New Zealand athola ukuqoqwa okuthembekile, ukulandeleka okunembile nokuhlolwa, kanye nokuthuthwa kobisi olugcwele ngamaketanga abandayo, okuqinisekisa ukuphepha nokondleka kwawo wonke amaconsi obisi olungaphekiwe.
Uma ebheka phambili, uthe i-Anchor Professional Dairy izoqhubeka nokuphendula izimfuno zemakethe ngemikhiqizo yobisi esezingeni eliphezulu kanye nezicelo ezintsha, kuyilapho isebenzisana nozakwethu abaningi bendawo ukuze kugqugquzelwe ukuqanjwa kabusha kwendawo, ukushayela ukuthuthukiswa komkhiqizo wobisi, nokubamba iqhaza ekuthuthukisweni kwezinga eliphezulu kwemboni yezokudla yaseChina, ikakhulukazi umkhakha wokubhaka.
Isikhathi sokuthumela: Jun-03-2025